Five benefits of using Squarespace for your business website in 2024
In the spirit of transparency, let us open with a disclaimer - we are huge fans of Squarespace at Altitude Design.
So much so that we are travelling from the UK to the company’s New York City headquarters in September, having been invited to join members of the Squarespace community for their annual Circle Day.
Our website, you will also may have noticed, is built using Squarespace.
However, we’ve been in website development, brand design, and digital marketing for well over a decade, and in that time we’ve worked with all the major website design platforms, with each strength and weakness etched into our memories like HTML code.
If you’re visiting this blog, you’re likely weighing up the prospect of using Squarespace for your own website (of course, we know a leading creative agency who can do the job for you too, just get in touch!), and whether it’s the platform for you.
Here are five reasons why users choose Squarespace for their websites.
1. It’s simple to use
One of Squarespace’s core strengths is that no coding knowledge is required to upkeep a Squarespace website. While a specific website developer mode allows experts to access the raw code, a user-friendly, ‘drag and drop’ style back-end provides a seamless user experience (UX), providing easy-to-operate editing tools that even those with limited digital skills can operate.
In fact, the majority of our web design clients have transitioned into comfortably self-managing the Squarespace CMS, keeping long-term upkeep costs in check with limited website developer hours once launched.
Because the entire infrastructure of Squarespace is designed to be as easy to use as possible, and centrally managed by Squarespace so that all developments are applied consistently, there are dozens of great online user guides and vlogs like this one to support users in making updates or specific developments too.
2. It’s visually appealing
So far, we have primarily discussed the practical and financial considerations. However, the most important element in any website design or rebranding process is how it looks.
We live in an attention economy, and Squarespace delivers with its commitment to a responsive and mobile-first design, coupled with strong visual elements.
While the simplicity of Squarespace is appealing for a beginner, options are enhanced further by working with a design agency like Altitude.
From responsive animated tiles to parallax scrolling, the platform provides the perfect sandbox for Squarespace experts to implement hundreds of customisations, ensuring that each website possesses its own distinct and strong brand identity.
3. Performance, marketing, and eCommerce options
While Squarespace looks great, in our opinion, it also packs a punch when you draw back the curtain.
Squarespace’s performance tools are strong, and ensure that your hard work in building a website that looks and feels great is reflected in its search rankings.
Powerful Search Engine Optimisation (SEO) features like customisable meta tags, titles, automatically generated sitemaps - all important metrics for Google ranking - come as standard, alongside more advanced SEO features for digital specialists.
With Squarespace Commerce, you can also fully integrate e-commerce into your website. It is as simple as adding a ‘store’ page to your website, adding your range of products with descriptions, pricing, promotional imagery and shipping rules, and connecting a payment operator to receive credit card payments.
There is also optional integration to create and send emails to mailing lists directly from Squarespace, which is a compelling option for businesses without fully integrated, and often expensive, CRM solutions.
4. The Squarespace App
The Squarespace mobile app offers a significant advantage for managing your website. It allows you to effortlessly access and update your site from anywhere, directly from your mobile device. This provides flexibility and convenience, especially for those frequently on the move and away from a desktop.
With the app, you can edit pages, upload images, manage blog posts, and track your site's traffic. Additionally, you can view detailed website analytics and visitor data, empowering you to make informed decisions about your content and marketing strategies.
5. Security
The more integrations and functions you want your website to carry out (including some of the marketing and eCommerce options outlined above), the more important it is that it remains secure.
While digital security in this day and age is constantly under threat, Squarespace is one of the most robust and secure platforms on the market in 2024.
Regular security updates are made regularly to provide peace of mind that Squarespace is protecting your business from external threats, while secure data centres and the promise of encrypted data in transit are further safeguarding measures.
The Squarespace a central security team also monitors the entire Squarespace client base to protect it from certain types of cyber attack, including the most common, Distributed Denial of Service (DDoS), which attempts to destabilise websites and make them inaccessible for a period of time.
Want to find out how Altitude Design can harness the power of Squarespace to elevate your brand? Get in touch now to book an exploration call.
