Altitude’s director Miles Noble is off once again this weekend (15th August – 17th) for the next COKE ICE (www.cokeice.com – Designed by Altitude) event, this time in Switzerland for the Funk Am See festival. COKE ICE (innovation, creativity, excellence) is Coca-Cola’s designated team of experts for digital music management. The ICE team visits Coke music events across Europe, and in real time works with artists on site showing effective tools to create viral marketing. This unique service is for the participating artists free of charge.
They work directly on the spot with the artists, organize workshops, discuss their next marketing plans and show them how all the digital management methods can combine. The topics are: videos, web sites, social networks, viral marketing campaigns, distribution, video interviews on the spot, advising on the use of Self-Creation tools with iLife products (iMovie, iDVD, iWeb, iPhoto), self-publishing tools etc…
The winner this year (the finals will take place at the end of September) will win a prize worth 20,000 Swiss francs and will be invited to London to work with the Coke ICE team in the famous RAK studios!
We shall let you know how Miles get’s on!